About
We started Fernroot after one too many 200-slide decks that changed nothing.
Most marketing agencies sell motion. Reports, calls, decks, "deliverables" — proof of work, but not always proof of progress. We built Fernroot because the founders and ops leaders we kept meeting wanted something different: a small team of senior operators who would just do the work, clearly and accountably.
We're six people. We don't have a sales team, junior account managers, or a "creative pod" you'll never meet. The person who pitches you is the person who runs your account. Every engagement starts with a 30-day diagnostic so you can fire us cheaply if we're not right for you — that's the deal.
Our bet is that calm, senior, opinionated marketing wins over the long run. So far it's worked: 92% of our clients are still with us after a year, and most send their friends.
How we operate
Four principles we won't compromise on.
Senior or nothing
Every account is led by someone with 8+ years of in-the-trenches experience. No exceptions, no juniors hiding behind senior names.
Outcomes over outputs
We measure ourselves on revenue, CAC, and retention — not on slides shipped or meetings booked.
Calm cadence
Weekly progress, monthly reviews, quarterly planning. No fire drills, no surprise invoices, no scope drift.
Tell the truth
If a channel isn't working, we'll say so. If you should hire in-house instead, we'll say that too.
The team
Six operators. Zero middle layer.
Jinu Thomas
Founder, paid media lead
11 years across DTC, B2B SaaS, and marketplaces. Previously growth at Loomwell.
Aaron Luke
SEO & content principal
Built organic engines for three Series B startups. Has opinions about robots.txt.
Thomas Beaumont
CRM & lifecycle lead
Klaviyo and HubSpot certified, but more proud of the automations than the badges.
James Park
Account & strategy
The reason our retention is 92%. Translates ambition into a quarterly plan.
Marco Esposito
Web & CRO
Ships fast, accessible sites. Believes the only good homepage is a tested one.
Renata Costa
Brand & content
Writes copy that sounds like a human and converts like a machine.
Limited new client spots this quarter
Let's turn your marketing into a growth system.
Tell us where you're stuck. We'll send back a free, no-pitch growth audit within 48 hours.